Who we are
We are a Saudi Arabia-based distribution company that is part of Alakram group. Our primary focus is acquiring and distributing international brands that align with the preferences and demands of our discerning clientele. With meticulous consideration, we curate a portfolio of brands for introduction to the Saudi Arabian market, ensuring a seamless blend of continuity and widespread acceptance for each brand.
Vision
To become one of the leading distributors in the GCC region for natural international brands across the FMCG Cosmetics, Luxury Cosmetics, and perfumes sectors, while also serving as the primary source for Private Label products catering to leading retailers within the GCC.
Mission
To inspire and nurture the daily lives of our consumers by offering brands that align with their identities and values. Through strategic partnerships with retailers who offer the best shopping experience.
Values
We believe offering quality brands and strong brand features is actually putting our customers first in everything we offer
Our Partners
Vision
To become one of the leading distributors in the GCC region for natural international brands across the FMCG Cosmetics, Luxury Cosmetics, and perfumes sectors, while also serving as the primary source for Private Label products catering to leading retailers within the GCC.
Mission
To inspire and nurture the daily lives of our consumers by offering brands that align with their identities and values. Through strategic partnerships with retailers who offer the best shopping experience.
Values
We believe offering quality brands and strong brand features is actually putting our customers first in everything we offer